Mobile Marketing: What it Means to Your Organization and Your Bottom Line

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The average American spends about two hours a day on mobile devices and over half of the U.S. population (58% according to Pew)  owns a smart phone. This insight reveals how the mobile landscape continues to grow and evolve. It can no longer be an afterthought in your business marketing and overall strategy.

 Mobile marketing is clearly on the rise and all signs reveal users will only increase. The bottom line is this: Staying ahead of the curve with mobile marketing can help grow your business, meaningfully engage more customers and increase brand awareness.

Not sure where to start with your mobile and consumer engagement strategy?  Here are a few tips to jumpstart your planning:

Audience: Decide who your audience is and how you are going to reach them.

Relevance:  Determine the goals you are trying to accomplish in the mobile space. What message or story do you want to tell?

Measurement: What does success look like and how are you going to measure this data?

How do you interact with mobile websites? We’d love to hear your thoughts on this.