In today's digital age, online reputation is more important than ever for small businesses. With so much information available online, potential leads can learn about your business in a matter of seconds, and there's nothing more powerful than a recommendation. According to a recent report, 61% of customers read online reviews before deciding on a purchase.

A positive online reputation can attract new prospects, boost sales, and build trust in your business. Whereas a negative online reputation (or non-existent one) can damage your brand and drive away opportunities.

Here are a few tips to help your small business build and maintain your online reputation.

Monitor Your Online Presence

The first step to managing your online reputation is to know what's being said about your business online. Start by searching for your business name on Google, Yelp, Facebook, and other major review sites. You can also use a service like Google Alerts to get notified whenever your business is mentioned online.

Be Social

One of the main places customers turn to read reviews in the current market is social media. Having a presence on social media will not only help you stay in the know about what your customers are saying about you, but it also lets them engage with your brand.

Respond to Reviews

When customers take the time to leave a review, it's essential to respond. Thank customers for positive reviews, and address any negative feedback. If a customer has a legitimate complaint, do your best to respond and resolve it quickly and to their satisfaction.

Be Proactive

Online testimonials are powerful and can mitigate any negative feedback that may come your way. Remember, it takes 12 positive customer experiences to make up for one negative experience, according to Parature. Be proactive by asking your customers for feedback. Offering incentives for leaving reviews is a great way to get more feedback.

Your Reputation is Your Most Valuable Asset

Managing your small business's online reputation takes time and effort, but it's worth it. A positive online reputation can help you attract new customers, boost sales, and build trust with your community.

Ready to start prioritizing your most valuable asset? Our team of marketing experts can help you build and maintain a strong online reputation. Contact us.